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Position: Google Ads Specialist

Role & Responsibilities:

Plan, execute, and optimize pay-per-click advertising campaigns on the Google Ads platform.
Manage campaigns and optimize them to achieve the best possible results.
Conduct keyword research and analysis to identify relevant and high-performing keywords.
Promote the business, help sell products or services, raise awareness, and increase traffic to the website.
Create and launch new campaigns with specific goals, target audiences, budgets, and bidding strategies, strategically selecting appropriate campaign types based on business objectives.
Manage and optimize existing campaigns by aligning them with the latest trends and relevance, including monitoring campaign performance, analyzing data, editing ad copy, and adjusting settings to improve results.
Monitor key metrics like impressions, clicks, conversions, cost per click, and return on investment to understand the effectiveness of campaigns.
Collaborate with web designers or developers to ensure that landing pages are optimized for conversions.
Manage social media marketing campaigns, digital advertising campaigns (SEM, Display, Social, Programmatic), and SEO campaigns.

Required Skills:

Proven experience in planning, executing, and optimizing Google Ads campaigns.
Strong analytical skills to monitor and optimize campaign performance.
Proficiency in keyword research and analysis.
Ability to create and manage multiple campaigns with various goals, budgets, and bidding strategies.
Strong communication skills for collaboration with web designers, developers, and other team members.
Experience with social media marketing, digital advertising campaigns, and SEO.

Preferred Qualifications: